Tuesday, August 5, 2014

Xiaomi Mi3 & Flipkart website Crash – is just a Marketing Gimmick

“Xiaomi Mi3 sold out in a few seconds; Flipkart website crashes”is the headline in all the technology magazines today. Don’t you think, it just a cheap marketing strategy from Xiomi and Flipkart ?
I agree, undoubtedly Xiaomi Mi3 is the “super-hot” among tech-savvies, start from the date of announcement. Mi3 is powered by 2.3 GHz Quad core processor (Snapdragon) and 2 GB RAM, tagged as the fastest phone in the segment, backed with very rich set of features a 5.0-inch full HD display, Android 4.4.2 KitKat, Gorilla Glass 3 shield, aluminum-magnesium alloy frame and many more.

Flipkart opened-up the 3rd round of sale with just 15,000 phone today, against 1,50,000 registrations for the device. The Flipkart website crashed seconds after Xiaomi's Mi 3 went on sale 2 PM, today. A few minutes later it showed an out-of stock message on the page promoting the device.

Flipkart say, they didn’t expect such a great demand for Xiaomi. How come they say that they are not aware of 1.5L subscriptions on their portal. Wouldn’t they inform the subscription numbers to Xiaomi already? Still came up with just 15K units for sale, fooling around the time of remaining 1,35,000 people.

It is Flipkart just creating a fake buzz of Xiaomi Mi3. Does Xiaomi Mi3 with such a superb spec really an artificial hype like this?

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